TikTok Generation: Why Short Videos are Essential to Your Business
January 24, 2024
1:00 pm - 2:15 pm
TikTok Generation: Why Short Videos are Essential to Your Business
According to social media experts, short videos offer the highest engagement rate for platforms like Instagram, Twitter, and TikTok. They are a powerful tool for building brand audiences and delivering your message fast.
This session will offer clear take-aways on how to create engaging, effective short videos; when to use YouTube versus Instagram or TikTok; and how to use these platforms to track trends in the industry.
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Moderator
Brianne Cohen
Organization:
Brianne Cohen Wine & Events, California
Brianne Cohen is a Los Angeles based event producer, certified sommelier, wine educator, and wine writer. During the pandemic, Brianne educated and entertained over 7,000 people through her “Virtual Vino” online wine classes, regularly highlighting diverse (i.e. Black, BIPOC, female, and LGBT) owned wineries. She now offers both in-person (and virtual) wine tasting experiences for her corporate clients. Brianne regularly judges at international wine competitions, including the International Wine Challenge (IWC) in London and holds the WSET Diploma certificate. She writes about wine on her own website and for outlets such as Decanter, Monarch Wine, Matador, SommTV, Edible, Wine Tourism, and Wine365. She also holds a Master of Business Administration from Loyola Marymount University. Brianne Cohen Wine & Events is a certified woman-owned business with WBENC.
Speakers
Jasmine Yook
Organization:
Hashflow, New York
Jasmine Yook is a brand and content marketer whose experience lies in brand storytelling. She’s worked the last 10 years growing brand-love for companies like Amazon (Fashion & Alexa), Nike, and now Hashflow, a decentralized crypto exchange platform, through content, social, and experiences. Her approach to content and social marketing encompasses balance between data, creative, and customer insights, which has propelled her to create one-of-a-kind campaigns for the top companies in the world. For example, her work at Amazon Fashion includes launching the brand’s first record-breaking TikTok Hashtag Challenge and first viral items shop and at Nike, where she concepted the brand’s first plus-size women’s campaign. She also has a penchant for wine as she received her WSET III pass with merit. Jasmine resides on the East Coast with her dog Louie.