No and Low-Alcohol Winemaking: Market Insights, Chemical Dynamics, and Industry Perspectives (includes tasting)

This year’s session builds on last year’s session, No and Low-Alcohol Winemaking, continuing to explore the evolving trends in no and low-alcohol winemaking. We will start with presentations on market sales, offering analysis of the current landscape and growth opportunities. Attendees will gain a deeper understanding of the chemical matrix, learning about the importance of alcohol content in wine products and its impact on flavor, stability, and consumer perception. Highlighting the session will be a panel discussion featuring industry leaders from the spirits, beer, and wine sectors, who have successfully launched products in the no-alcohol category.

These panelists will share their experiences, challenges, and strategies, providing valuable perspectives for those looking to excel in this space. Finally, the session will address labeling and compliance concerns, ensuring that producers are well-equipped to navigate the regulatory landscape of no and low-alcohol wines.

Moderator:
Steven Kukesh, Delicato Family Wines, California

Speakers:
Jon Berg, Nielsen Consumer LLC., California
James Conery, Sierra Nevada Brewing Co., California
Rita Hansen, E. & J. Gallo Winery, California
James Harbertson, Washington State University, Tri-Cities