New Packaging for New Consumers

Libby Enright

Organization:

McBride Sisters Wine Company, California

Libby Enright began her career in the alcohol beverage industry nearly 20 years ago, and has experience across beer, wine and spirits with producers varying in size. She is currently the Director of Winery Operations for McBride Sisters Wine Company, one of the largest Black and woman-owned wineries in the US. Since 2018, she has led the launch of their first canned wine endeavor, SHE CAN, as well as introduced the canned wine concept to their top-selling Black Girl Magic line. With her expertise in product sourcing, co-packing, and quality management, she has become well-versed in the rewards and challenges of managing a fine wine program with innovation and cans at its forefront. Libby grew up in the Bay Area and currently lives in Alameda with her husband and two young children.

Marian Leitner-Waldman

Organization:

Archer Roose, Massachusetts

Sessions:

Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise)

Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the fastest growing wine companies in the U.S. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers.

Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the “most innovative wine marketing around.” Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, Target, Hannaford and JetBlue.

Martha Stoumen

Organization:

Martha Stoumen Wines, California

Sessions:

Crafting a Positive Narrative: Promoting Wine in the Face of Challenges

Martha Stoumen is a Sonoma County based, first generation winemaker and business leader. She founded Martha Stoumen Wines in 2014 to produce commercially viable, naturally made wines in her home state of California. Martha champions dry farming and organic methods in the vineyard, and seeks to expand perceptions around what California wine represents. Annually, she produces nearly two dozen wines incorporating both unexpected and classic varietals, many of which come from historic, lesser-known growing regions. Martha Stoumen Wines is a majority female owned and operated business.

Martha Stoumen and her wines have been featured in the New York Times, the San Francisco Chronicle, Forbes, the Washington Post, Vogue, Vanity Fair, Bon Appetit, Food & Wine, Sunset, and Playboy, among others.

Martha currently lives in Santa Rosa, CA with her husband, Jon Patch, and their five-year-old son, August.