How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session
Wineries small, large and in-between need to find their brand niche, develop marketing plans that move consumers and create sustainable demand, and grow profitability in a highly competitive environment.
Drawing on their unique experiences as brand guru, marketing and sales strategist and winemaker/everything, our panel will address the main “pain points” in developing and implementing sales and marketing programs and share case studies of successful approaches that produce results.
Nancy Light, Wine Institute, California
Suzanne Groth, Groth Vineyard & Winery, California
Angela Slade, Pacific Highway Wines & Spirits, Washington, D.C.
Bill Smart, Lambert Bridge Winery, California