Crafting DTC Success: How to Connect with Consumers and Grow Revenue
January 28, 2025
2:00 pm - 3:15 pm
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
Meaningful and genuine connections are crucial for driving sales and revenue growth. In this engaging and interactive session, three fast-growing and captivating brands will share their successful strategies for growing their customer bases and selling wine profitably. From building engagement and fostering community to enhancing brand awareness, these industry leaders will provide insights into what it takes to thrive in today’s market.
Key topics include:
- Driving Sales and Profitability: Learn how these brands are selling more wine with strong profit margins.
- Measuring Success: Explore the KPIs that matter, and how to track reach, connectivity, and community impact.
- Creating Genuine Connections: Discover how meaningful customer interactions lead to sustained growth and brand loyalty.
- Leverage social media: How to grow followership and stay relevant across various social platforms.
Attendees will leave with practical knowledge and actionable strategies for building a loyal and growing customer base, ensuring their DTC operations are both successful and profitable.
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Moderator
Adam Teeter
Organization:
VinePair Inc., New York
Sessions:
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
Adam Teeter is CoFounder and CEO of VinePair and cohost of the publication’s flagship VinePair podcast. He writes and lectures extensively about the world of drinks and can be often found enjoying a good bottle of wine or an ice-cold gin martini.
Speakers
Maryam Ahmed
Organization:
Maryam + Company, California
Sessions:
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
Maryam Ahmed is a Napa, CA based food and wine entrepreneur. As the owner of Maryam + Company, a certified B Corporation, she works at the intersection of sommeliers, chefs, activists, sustainability experts, media, and organizations to design impact-driven brand extension and educational programs that celebrate food and wine. She is the creator of Field Blends, an immersive food and wine travel experience focused on opening up conversations about what’s emerging in wine and agriculture.
Maryam is the co-founder of the Diversity in Wine Leadership Forum, which she leads in partnership with Dr. Akilah Cadet and she is a member of the Executive Leadership Board for the UC Davis Viticulture & Enology department. She was named a Wine Enthusiast Future 40 Tastemaker in 2022, received the 2023 Impact Award from the Wine & Culture Festival, was listed as one of the Imbibe 75, and nominated for the Social Visionary Wine Star Award in 2022. She is also a cast member on SOMM TV, a published writer, public speaker, and a partner at PLAYTE Kitchen.
Lois Cho
Organization:
CHO Wines, Oregon
Sessions:
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
Lois Cho is the Chief Executive Officer/cofounder of CHO Wines and founder of Oregon AAPI Food and Wine. Leaving a decade long career as a family nurse practitioner, she transitioned to a full-time role at CHO Wines after launching her and her husband’s small business amidst the pandemic. CHO Wines is a rising star in the Willamette Valley, known for their highly rated wines, relevant marketing, and newly built winery and tasting room – leading the next generation of winemakers and guiding the next generation of wine drinkers.
She founded Oregon AAPI Food and Wine, a nonprofit to shine a light on AAPI representation in the food and beverage industry. She is a Board Director for the Willamette Valley Wineries Association, a member of the Oregon Business Council’s Food and Beverage Council, and a board member of Women in Wine Oregon
Accolades: CHO Wines was awarded the Wine Enthusiast Top 100 List in 2022 and 2024 for their traditional method sparkling wines. The winery also was named Wine Business Monthly’s Hot Brand in 2023. Lois was named a Wine Enthusiast Future 40 Tastemaker in 2023, Drinks Innovator by SevenFifty Daily, listed as one of the Imbibe 75, and honored an Equity Champion for Innovation by Taste for Equity. @getchowines @notyouraveragecho
Dan Petroski
Organization:
Massican Winery, California
Sessions:
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
A decade into his publishing career at Time Inc., Dan Petroski took a moment to reflect, and he jettisoned to Italy for a year. While Petroski’s intention was to return to New York, a harvest invitation in 2006 to come to California was too good to pass up. After harvest, Petroski was hired at Napa’s Larkmead as cellar master, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, cementing his status as a top-tier Napa Valley Cabernet winemaker; during that period Petroski launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy and drinking white wine. Petroski’s approach and ability to craft wines as diverse as Cabernet Sauvignon and Tocai Friulano has earned him perfect 100-point scores, Top 100 wines, recognition as San Francisco Chronicle’s Winemaker of the Year in 2017, Food & Wine magazine’s Drinks Innovator of the Year in 2022, and VinePair’s Winemaker of the Year in 2024.