Bringing Gen Z to the Table | Navigating the Next Gen of Wine Consumers

This engaging panel brings together Gen Z wine consumers and prospective wine drinkers to explore their perspectives on wine consumption. Moderated by Cokie Ponikvar, known for her fresh take on wine culture. This session aims to uncover the factors influencing Gen Z’s relationship with wine and how the industry can adapt to appeal to this demographic.

• Gen Z Wine Consumption Trends: Understanding current patterns and preferences among younger consumers.
• Barriers to Entry: Identifying obstacles that may be preventing Gen Z from embracing wine culture.
• Values and Priorities: Exploring what matters most to Gen Z when choosing alcoholic beverages.
• Digital Influence: The role of social media and online platforms in shaping Gen Z’s perception of wine.
• Sustainability and Ethics: How these factors impact Gen Z’s purchasing decisions in the wine industry.
• Keeping Wine Cool: Strategies for modernizing wine brands to appeal to younger consumers, including:
  • Innovative collaborations
  • Engaging events
  • Modern marketing tactics