AI & The Toolkit (CEUs available*)
January 23, 2024
2:30 pm - 4:00 pm
AI & The Toolkit (CEUs available*)
Discover the transformative potential of AI in our interactive workshop and panel. Experts from within, and outside, the wine industry will demonstrate how AI can generate engaging and personalized wine descriptions and imagery, recommend wines based on specific consumer profiles, provide white glove customer service and predict upcoming market trends and more.
You will get a chance to interact directly with state-of-the-art AI tools, witnessing their capabilities and imagining their applications in your own marketing strategies. Do not miss this unique opportunity to learn, adapt, and lead in the exciting convergence of AI and wine marketing.
*Session receives 1.5 hours Professional Development CCA CEU: Developing Sales and Marketing Techniques.
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Moderator
Ed Feuchuk
Organization:
Tank Garage Winery, California
Sessions:
Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies
Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands.
As the General Manager for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in the San Francisco Chronicle, the New York Times, Wine Spectator, and Playboy.
Speakers
Ross Patrick
Organization:
Academy of Art University, California
Ross Patrick, a seasoned creative professional in branding and advertising, launched his career at Nike as a graphic designer. There, he developed a profound affinity for merging artistry with technology within the realm of brand strategy and design.
His journey led him to Capitol Records, where he honed the craft of visual storytelling, collaborating with iconic bands like Radiohead, Foo Fighters, and Paul McCartney. This experience propelled Ross into the big leagues of advertising at Deutsch LA, setting the stage for remarkable adventures with renowned brands like Starbucks, Amazon, and Anheuser-Busch.
Ross transitioned into pioneering cutting-edge social media advertising campaigns, venturing into the innovative world of Artificial Intelligence. He has emerged as a visionary in AI-driven creativity, now sharing his insights as a professor at the Academy of Art University, where he guides emerging creative leaders into the transformative realm of Generative AI. Ross’s legacy is defined by brand transformations, ignited artistic innovation, and the nurturing of tomorrow’s pioneers.
Dan Petroski
Organization:
Massican Winery, California
Sessions:
Crafting DTC Success: How to Connect with Consumers and Grow Revenue
A decade into his publishing career at Time Inc., Dan Petroski took a moment to reflect, and he jettisoned to Italy for a year. While Petroski’s intention was to return to New York, a harvest invitation in 2006 to come to California was too good to pass up. After harvest, Petroski was hired at Napa’s Larkmead as cellar master, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, cementing his status as a top-tier Napa Valley Cabernet winemaker; during that period Petroski launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy and drinking white wine. Petroski’s approach and ability to craft wines as diverse as Cabernet Sauvignon and Tocai Friulano has earned him perfect 100-point scores, Top 100 wines, recognition as San Francisco Chronicle’s Winemaker of the Year in 2017, Food & Wine magazine’s Drinks Innovator of the Year in 2022, and VinePair’s Winemaker of the Year in 2024.