Advertising and Engaging Consumers in the Digital World – Best Practices for a DIY Guide
January 24, 2024
2:30 pm - 3:45 pm
Advertising and Engaging Consumers in the Digital World – Best Practices for a DIY Guide
Join us for a game-changing seminar that demystifies digital advertising. Our session focuses on practical tips and techniques to execute successful paid ad campaigns, master online tastings, engage and hire content creators, analyze valuable analytics, and make data-driven decisions that can propel your wine business to new heights and ensure a strong digital footprint.
There are so many ways to advertise digitally, from paid execution to engaging champions and content creators. Discover streamlined strategies for crafting compelling ads and finding creators to resonate with wine lovers and optimize your reach and brand awareness. Our panel brings together experts in this dynamic space, industry leaders who see the ROI and do the work in-house, and agencies who excel in supporting brand awareness campaigns across all digital platforms.
Lastly, gain a solid understanding of key metrics, conversion tracking, and ROI measurement. Learn how to analyze and interpret the data generated by your campaigns, empowering you to make informed decisions for future advertising efforts.
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Moderator
Justin Erb
Organization:
O'Neill Vintners & Distillers, Texas
Justin Erb is the Director of Digital at O’Neill Wines. He has been in the wine industry for over 10+ years working on wine brands of all sizes.
Speakers
Jim Caruso
Organization:
Elevate, New York
Jim is the CIO at Elevate responsible for bringing new technology, data, and marketing solutions to our clients. Under his leadership Elevate will expand its capabilities around data, insights and create a proprietary software platform that will make our teams and clients more efficient and effective. In addition, the team will be focused on packaging and ‘productizing’ our offerings to the market. Prior to joining Elevate, Jim was the Co-Founder and CEO of Apollo Program, a software company that provides businesses with powerful intelligence on people to make marketing more informed, accurate, and ultimately more effective that was acquired by Stagwell in July of 2022.
Prior to Apollo, Jim joined Anomaly in June 2016 as their first Chief Product Officer to create a product that harnesses the true power of data to fuel creative advertising. At Anomaly he led the development and productization of their analytics, technology, data, and software strategy. Previously, he served as SVP of Product & Client Strategy at Varick Media, an industry leading media trading desk. He was responsible for guiding the strategy and development of the technology, sales planning, marketing, business development and account management functions.
Jim graduated Summa Cum Laude with Honors from Montclair State University, after which he was a founding partner of a startup which developed enterprise social & relationship management software for large, multinational corporations. Upon exiting, he utilized his entrepreneurial experience along with his product knowledge to begin his career developing software and technology products across various verticals, including government compliance, higher education, and most recently digital media and advertising. Previously, Jim was the head of Product Development at Undertone where he led the development for their ad serving and media buying platform. Jim has also founded four startups: MobileTag, a mobile gaming platform, Snapit App, an e-gifting mobile application, Travelyst, a mobile UCG-led trip planner and ATX, an Amazon commerce agency.
Erik Graber
Organization:
Cohley, New York
Erik Grabner is the Co-Founder of NYC-based Cohley — the tech company that’s changing the way brands generate and test photos, videos, and product reviews. Erik entered the tech world back in 2013 in Silicon Valley with Piqora and Olapic, pioneering the UGC space.
Brittany Kelly
Organization:
Fohr, New York
After a decade in influencer marketing, Brittany Kelly is an expert in influencer strategy for brands of all sizes. She currently leads the New Business team at Fohr, where she’s been focused on building strategic partnerships between brands and content creators/influencers for nearly seven years. Brit has been instrumental in shaping brand strategies that evolve and expand as quickly as the social space does, both at Fohr and for the wider influencer industry. She lives in New York.
Meghan Phillips
Organization:
Honey, California
Meghan Phillips, the moderator for the AI session, brings a unique perspective as a leader at Honey, a Sacramento-based creative and marketing studio deeply connected to the wine industry. With extensive experience in helping wineries tell their stories, she approaches AI integration from both marketing and operational viewpoints. At Honey, she leads exploration into how artificial intelligence can ethically enhance processes and business efficiencies—insights particularly valuable to wineries navigating their own AI journeys. Her practical understanding of both agency operations and wine industry needs positions her perfectly to guide this discussion on responsible AI adoption and implementation.