Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies

Metrics play a crucial role in optimizing winery marketing strategies, and often provide the “proof in the pudding” teams need for analysis of programs, reporting and budgeting, and communications to leadership. By tracking key performance indicators (KPIs) such as sales conversions, customer retention rates, website traffic, and email subscription bases, wineries can make data-driven decisions to improve their sales processes. Having a solid grasp of metrics also enables wineries to measure the success of their marketing campaigns and adjust in real-time.

In this session, we will explore:

• How to analyze data and metrics to tailor marketing strategies and improve sales performance.
• A look at the trends, technologies, and strategies to be successful in email marketing in 2025.
• Gain insights into best practices for maximizing sales and staying competitive in the industry.
• Examine real-life case studies of successful winery sales optimization.