• October 14 2024
• Category: eNews

Registration and housing for the 2025 Unified Wine & Grape Symposium will open tomorrow, October 15, at 9 a.m. PDT.

Here’s a preview of the 2025 Unified Wine & Grape Symposium sessions:

• Wednesday General Session – State of the Industry
• Thursday General Session – Crafting a Positive Narrative: Promoting Wine in the Face of Challenges

Discover a wide range of products and services tailored to your needs at the Unified Symosium. Whether you’re looking to explore new innovations or make purchases, the trade show floor offers something for everyone in the wine and grape industry. For those looking to understand, find inspiration, and gather best practices in your field of interest, here are session tracks to explore:

Winemaking

• Sustainable & Efficient Winery Practices – Do more with less
• No and Low-Alcohol Winemaking: Market Insights, Chemical Dynamics, and Industry Perspectives (Tasting Session)
• Unveiling Sauvignon blanc: Exploring its Secrets from Vineyards to Bottle (Tasting Session)
• Managing Barrels and Oak Adjuncts (Tasting Session)

Grapegrowing

• Getting off the Hamster Wheel: Whole Farm Profitability
• Exploring the Regenerative Ag Toolbox for Viticulture
• Protecting Vineyards: History of Preventing Exotic Pest Establishment and Threat of Spotted Lanternfly
• Adapting to a Changing Climate: Tools and Resources to Increase Vineyard Resilience and Reduce Vineyard Carbon Footprints

Business & Operations

• Field-to-Table Technology Moves that Pay Back Big Time
• Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise)
• Crafting DTC Success: How to Connect with Consumers and Grow Revenue
• Industry Hot Topics

Marketing & PR

• Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies
• Strength in Numbers: How Wineries Can Leverage Regional Associations to Handle Challenges and Drive Growth
• Bringing Gen Z to the Table I Navigating the Next Gen of Wine Consumers
• Be Your Own Influencer
• AI in the Wine Industry: Do’s, Don’ts, and Live Demonstrations from an AI Prompt Engineer

Workshop in Spanish (Taller en Español)

• Innovative Synergy: Creativity and Technology for Wine Industry Excellence (Presented in Spanish and includes a tasting)
• Sinergia Innovadora para la Excelencia en la Industria del Vino: Creatividad y Tecnologia (Presentada en Espanol e incluye una cata)

Register or make your hotel reservations on October 15 at 9 a.m. (PDT).

Visit the symposium schedule for more detailed information.

Not familiar with the Unified Wine & Grape Symposium? Get to know us by visiting the About Us page.