2025 Symposium Schedule

1:00 pm - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

7:30 am - 6:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:00 am - 10:00 am

Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies

Marketing/Public Relations Track - Session

SAFE Credit Union Convention Center Room 9

9:30 am - 11:00 am

Field-to-Table Technology Moves that Pay Back Big Time

Business/Operations Track - Session

Hyatt Regency Ballroom C

9:30 am - 11:00 am

Getting off the Hamster Wheel: Whole Farm Profitability

Grapegrowing Track - Session

Hyatt Regency Ballroom F

10:00 am - 11:00 am

Sustainable & Efficient Winery Practices – Do More with less

Winemaking Track - Session

SAFE Credit Union Convention Center, Ballroom B5

10:15 am - 11:15 am

Strength in Numbers: How Wineries Can Leverage Regional Associations to Handle Challenges and Drive Growth

Marketing/Public Relations Track - Session

SAFE Credit Union Convention Center Room 9

11:30 am - 1:30 pm

Keynote Speaker Luncheon

Keynote Luncheon - Session

Sheraton Grand Nave Ballroom

2:00 pm - 3:30 pm

Exploring the Regenerative Ag Toolbox for Viticulture

Grapegrowing Track - Session

SAFE Credit Union Convention Center, Ballroom B5

2:00 pm - 3:00 pm

No and Low-Alcohol Winemaking: Market Insights, Chemical Dynamics, and Industry Perspectives (includes tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center, Ballroom B2

2:00 pm - 3:15 pm

Crafting DTC Success: How to Connect with Consumers and Grow Revenue

Business/Operations Track - Session

Hyatt Regency Ballroom C

2:30 pm - 4:00 pm

Bringing Gen Z to the Table | Navigating the Next Gen of Wine Consumers

Marketing/Public Relations Track - Session

SAFE Credit Union Convention Center Room 9

4:30 pm - 6:00 pm

Welcome Reception

Social/Hospitality Events - Session

Sheraton Grand Nave Ballroom

7:30 am - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 11:00 am

State of the Industry

General Session - Session

Hyatt Regency Ballroom

9:00 am - 5:00 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

12:45 pm - 2:15 pm

Industry Hot Topics

Business/Operations Track - Session

Hyatt Regency Ballroom C

12:45 pm - 2:30 pm

Unveiling Sauvignon blanc: Exploring its Secrets from Vineyards to Bottle (includes tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center, Ballroom B6

1:00 pm - 2:30 pm

Protecting Vineyards: History of Preventing Exotic Pest Establishment and the Threat of Spotted Lanternfly

Grapegrowing Track - Session

SAFE Credit Union Convention Center, Ballroom B5

1:00 pm - 2:15 pm

Be Your Own Influencer

Marketing/Public Relations Track - Session

SAFE Credit Union Convention Center Room 9

2:30 pm - 4:00 pm

Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise)

Business/Operations Track - Session

Hyatt Regency Ballroom C

2:30 pm - 3:45 pm

AI in the Wine Industry: Do’s, Don’ts, and Live Demonstrations from an AI Prompt Engineer

Marketing/Public Relations Track - Session

SAFE Credit Union Convention Center Room 9

2:45 pm - 4:00 pm

Adapting to a Changing Climate: Tools and Resources to Increase Vineyard Resilience and Reduce Vineyard Carbon Footprints

Grapegrowing Track - Session

SAFE Credit Union Convention Center, Ballroom B5

2:45 pm - 4:00 pm

Managing Barrels and Oak Adjuncts (includes samples/demos and tasting)

Winemaking Track - Session

SAFE Credit Union Convention Center, Ballroom B2

4:00 pm - 5:00 pm

Regional Wine Tasting

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A

7:30 am - 12:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

7:30 am - 2:30 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 2:30 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 12:00 pm

Innovative Synergy: Creativity and Technology for Wine Industry Excellence (Presented in Spanish and includes a tasting)

Spanish Track - Session

SAFE Credit Union Convention Center, Ballroom B2

8:30 am - 12:00 pm

Sinergia Innovadora para la Excelencia en la Industria del Vino: Creatividad y Tecnología (Presentada en español e incluye una degustación de vinos)

Spanish Track - Session

SAFE Credit Union Convention Center, Ballroom B2

8:45 am - 11:30 am

Crafting a Positive Narrative: Promoting Wine in the Face of Challenges

General Session - Session

Hyatt Regency Ballroom C

9:00 am - 2:30 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

11:30 am - 1:00 pm

Hosted Buffet Luncheon

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A