2024 Symposium Schedule

1:00 pm - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

7:30 am - 6:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

9:00 am - 9:45 am

Labeling Part 1: California Bottle Bill

Business/Operations Track - Session

SAFE Credit Union Convention Center Room 9

9:00 am - 10:00 am

Myth Busters – Wine & Health

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

9:00 am - 10:00 am

Prepping for Nutrient and Ingredient Labeling

Winemaking Track - Session

Hyatt Regency Ballroom F

9:30 am - 11:00 am

Viticulture X Games: Extreme Weather Winegrowing (CEUs available*)

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B6

10:00 am - 11:30 am

Labeling Part 2: Labeling Requirements and Regulations

Business/Operations Track - Session

SAFE Credit Union Convention Center Room 9

10:15 am - 11:15 am

Putting the Vino Back in Bottle Service: Bringing Wine into New Consumer Experiences

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

10:15 am - 11:15 am

No and Low-Alcohol Winemaking

Winemaking Track - Session

Hyatt Regency Ballroom F

11:30 am - 1:30 pm

Keynote Speaker Luncheon

Keynote Luncheon - Session

Sheraton Grand Nave Ballroom

2:00 pm - 3:30 pm

Merlot Renaissance: Celebrating Two Decades Beyond Sideways (includes tasting)

Winemaking Track - Session

Hyatt Regency Ballroom F

2:00 pm - 3:30 pm

Winning the Balancing Act: Holding Home Base while Expanding New Revenue Streams, Business Models and Consumers

Business/Operations Track - Session

SAFE Credit Union Convention Center Room 9

2:30 pm - 4:00 pm

Growing Disease Resistant Vines (includes tasting) (CEUs available*)

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B2

2:30 pm - 4:00 pm

AI & The Toolkit (CEUs available*)

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

4:30 pm - 6:00 pm

Welcome Reception

Social/Hospitality Events - Session

Sheraton Grand Nave Ballroom

7:30 am - 5:00 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 5:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

8:00 am - 5:00 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:30 am - 11:00 am

State of the Industry (CEUs available*)

General Session - Session

Hyatt Regency Ballroom

9:00 am - 5:00 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

1:00 pm - 2:00 pm

New Product Development: From Exploration to Execution

Winemaking Track - Session

SAFE Credit Union Convention Center Ballroom B6

1:00 pm - 2:15 pm

Regenerative Agriculture – The Next Step in Sustainability (CEUs available*)

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B2

1:00 pm - 2:15 pm

Maximizing Financial Opportunities in the Wine Industry – From Vineyard to Bottom Line: Avoiding Missed Opportunities for Your Business (CEUs available*)

Business/Operations Track - Session

SAFE Credit Union Convention Center Room 9

1:00 pm - 2:15 pm

TikTok Generation: Why Short Videos are Essential to Your Business

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

2:15 pm - 3:45 pm

Winemaking in Today’s Climate Conditions

Winemaking Track - Session

SAFE Credit Union Convention Center Ballroom B6

2:30 pm - 3:45 pm

From Data to Decisions – Tools for Digital Viticulture

Grapegrowing Track - Session

SAFE Credit Union Convention Center Ballroom B2

2:30 pm - 3:45 pm

Advertising and Engaging Consumers in the Digital World – Best Practices for a DIY Guide

Marketing/Public Relations Track - Session

Hyatt Regency Ballroom C

2:30 pm - 3:45 pm

Cultivating Workforce Diversity in Wine: Actionable Strategies for Change

Business/Operations Track - Session

SAFE Credit Union Convention Center Room 9

4:00 pm - 5:00 pm

Regional Wine Tasting

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A

7:30 am - 12:00 pm

Speaker Ready Room

SAFE Credit Union Convention Center Room 8

7:30 am - 2:30 pm

Registration

SAFE Credit Union Convention Center West Lobby & Room 2

8:00 am - 2:30 pm

Press Room

SAFE Credit Union Convention Center Room 6

8:00 am - 2:30 pm

El vino nunca ha sido mejor; Hay un Vino para Todos (incluye desayuno y degustación) (Presentada en español)

Spanish Track - Session

SAFE Credit Union Convention Center Ballroom B2

8:00 am - 2:30 pm

Wine Has Never Been Better; There is a Wine for Everyone (includes breakfast & tasting) (Presented in Spanish)

Spanish Track - Session

SAFE Credit Union Convention Center Ballroom B2

8:45 am - 11:30 am

Wine Industry Game Changers: A Deep Dive Conversation on the Future of Wine and How We Got Here (includes continental breakfast)

General Session - Session

Hyatt Regency Ballroom C

9:00 am - 2:30 pm

Exhibits Open

Exhibit Halls A-D & Ballroom A

11:30 am - 1:00 pm

Hosted Buffet Luncheon

Social/Hospitality Events - Session

Exhibit Halls A-D & Ballroom A