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Taste the U.S. from Coast to Coast: The Regional Wine Tasting Awaits Wrap up your Wednesday at the 2025 Unified Wine & Grape Symposium in style with the Regional Wine Tasting! Delight in a handpicked selection of wines from 16 American appellations, paired with delectable small bites. It’s a wonderful chance to connect with industry peers and discover the flavors of American wine. Sip and mingle on the trade show floor while enjoying the best from: Atlantic Seaboard Wine Association Calaveras Wine Grape Alliance Finger Lakes of New York Idaho Wine Commission Lake County Winegrowers Livermore Valley Winegrowers Association Lodi Winegrape Commission…

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Spotlight on Grapegrowing Sessions Explore the latest innovations and best practices in vineyard management at the 2025 Unified Wine & Grape Symposium grapegrowing sessions. This year’s program offers expert-led discussions and workshops on reinvigorating generational farming, regenerative agriculture, climate resilience and pest and disease management, precision viticulture and advancements in soil health. These sessions will offer valuable insights to help you optimize your vineyard's potential and navigate the evolving challenges of grapegrowing. Grapegrowing Sessions: Getting off the Hamster Wheel: Whole Farm Profitability Exploring the Regenerative Ag Toolbox for Viticulture Protecting Vineyards: History of Preventing…

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Spotlight on Winemaking Sessions Unlock the art and science of winemaking at the 2025 Unified Wine & Grape Symposium. This year’s winemaking sessions offer a rich lineup of insights and experiences for industry professionals. Learn practical strategies to improve sustainability and efficiency in your winery, helping you do more with fewer resources. Explore the growing market for no- and low-alcohol wines, delving into the chemistry, production techniques and evolving consumer trends, complete with tasting opportunities. Gain deeper insights into Sauvignon blanc, from vineyard practices to winemaking decisions, while sampling the results. Enhance your approach…

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Spotlight on Marketing/PR Sessions Elevate your brand and boost your impact with marketing and public relations sessions at the 2025 Unified Wine & Grape Symposium. Gain insights into leveraging next-generation data and analytics to refine your winery’s marketing strategies and drive sales. Discover how collaboration with regional associations can help wineries overcome challenges and fuel collective growth. Explore innovative ways to connect with Gen Z, the next wave of wine consumers, and learn how to take control of your online presence with personal branding techniques. Plus, dive into the world of artificial intelligence with…

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Spotlight on Business/Operations Sessions Take your business to the next level at the 2025 Unified Wine & Grape Symposium with insightful business and operations sessions tailored for industry success. Discover new technologies that streamline operations from the vineyard to the table, delivering measurable returns on investment. Learn how to build meaningful consumer connections and boost revenue through innovative direct-to-consumer strategies. Stay ahead of the curve with expert-led discussions on the latest industry hot topics. Finally, enhance your understanding of the three-tier system by exploring collaborative approaches to building stronger partnerships among suppliers, distributors and…

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