The Unified Wine & Grape Symposium is the place to find inspiration and innovative information to help you stay competitive in the industry. And sometimes the Unified looks beyond the industry and challenges its attendees with bold, successful speakers. Such is the case with this year’s Keynote Luncheon. It’s set to open the Unified on Tuesday, January 29, at the Sheraton Grand Hotel. Attendees will have the opportunity to hear from celebrated distiller, Lance Winters from St. George Spirits, a James Beard Foundation finalist who has dedicated himself to the art and craft of distillation. Lance will discuss the creative process within his organization and will give us the opportunity to taste three unique distilled spirits from St. George Spirits.
“The distilled beverage sector is heavily steeped in tradition, even more than in our own industry, and sometimes breaking with tradition can lead to successes. That’s one of the reasons Lance Winters was chosen to deliver this year’s address,” said Tom Collins, Unified Wine & Grape Program Development Committee chair. “Lance’s dedication to quality sourcing and the distillation process, as well as his focus on understanding how aromas and flavors affect the products they produce, have won St. George numerous accolades. Lance has shown that he’s not afraid to make a better version of whatever they’re working on. Those attending the luncheon will hear a unique perspective on distillation and the creativity he’s known for.”
Register today while seats are still available. Separate registration fee required.
Wednesday morning’s anticipated State of the Industry will once again feature Mike Veseth of The Wine Economist as the moderator, along with speakers Danny Brager of The Nielsen Company, Glenn Proctor of Ciatti Wine Company, Jeff Bitter of Allied Grape Growers, and Marissa Lange of LangeTwins Family Winery and Vineyards. This standing room only session delivers incredible value for attendees who want to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.
Thursday’s general session will focus on technology and is also moderated by Mike Veseth of The Wine Economist. Speakers for Technology Thursday: From Drones to Chatbots; How the Wine Industry Is Embracing Digitalization include Bob Coleman of Treasury Wine Estates; Nick Dokoozlian of E. & J. Gallo Winery; David S. Ebert of Purdue University; Nick Goldschmidt of Goldschmidt Vineyards; Liz Mercer of WISE Academy; Miguel Pedroza of California State University, Fresno; and Will Thomas of Ridge Vineyards. This TED-style session will be fast paced and examine how the digital world is influencing today’s decisions, how it will impact the industry tomorrow and where the future will take us. Developed for all Unified attendees, this session is guaranteed to get you excited about the industry of tomorrow.
Thursday morning will also feature the Spanish-language integrated session. This session, The Wine Industry in the Age of Information, Automation and Diversity in the Workplace, will discuss data collection, data use systems and automation in both the vineyard and in the winery. Two workshops in Spanish will follow the integrated session and these will each include a tasting. Speakers will also discuss the use of social media and digital platforms for wine marketing, and how to promote and sustain diversity in the workplace.
Unified Symposium event parking is at the WX Parking Lot on W Street & 8th St. in Sacramento. This FREE parking location also includes a shuttle service on Wednesday and Thursday, January 30 & 31. Shuttles will run from the WX Parking Lot and the Sacramento Convention Center approximately every 20 minutes from 7 a.m. to 7 p.m. on both days. Click here for map and details.
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