For the first time, the Unified Symposium will feature a female keynote speaker from one of America’s historic winemaking families. Third generation winegrower and artisan winemaker Gina Gallo will deliver the keynote luncheon speech on opening day, Tuesday, January 23, at the Sheraton Grand Hotel in Sacramento.
Gina Gallo oversees the Gallo Signature Series and Ernest & Julio Gallo Estate wines. She is intimately engaged with the Gallo family’s premier estate vineyards in Napa, Sonoma and Monterey counties. As the Senior Director of Winemaking, she views winemaking as both a creative expression of the land and as a demonstration of the unique qualities of a specific vintage. Her values stem from her family’s entrepreneurial history, using her experience and creative vision to craft luxury wines from her favorite blocks of the family’s estate vineyards.
She was a 2016 inductee to the James Beard Foundation’s Who’s Who of Food & Beverage in America. Fortune magazine named her one of the “Most Innovative Women in Food and Drink,” and she was named #17 on Decanter magazine’s “Power List” of the most important men and women in wine. She is a board member of the American Farmland Trust, which works to preserve agricultural land, and Taste of the NFL, which raises funds and awareness for food banks and anti-hunger initiatives.
Each year, the Unified Symposium provides the place for the industry to gather for a jump start to its business year or a tune-up for the year to come. Whether you’re attending for professional development, to learn something new or business planning, the Unified offers the industry’s latest innovations, insights, trends and proven practices critical to professional growth and development.
Gina Gallo opens the Unified with her keynote presentation at the luncheon on Tuesday, January 23.
For Wednesday, the popular State of the Industry will provide a comprehensive look at the wine industry. Moderated by Mike Veseth of The Wine Economist, attendees will learn about what’s being planted to what’s selling. Featured speakers are Danny Brager of The Nielsen Company, Jeff Bitter of Allied Grape Growers, Steve Fredricks of Turrentine Brokerage and Mario Zepponi of Zepponi & Company.
To close the Unified, Thursday’s General Session, Striving for Premium Pricing in a Commodity World, will provide business planners, decision makers and professionals with business insights and practices to keep up with the fast-paced growth in the wine and grape industry. This is the session to take notes on from established businesses that have found a way to survive and thrive.
One key feature of the Unified Symposium is its ability to offer Spanish-speaking attendees the full Unified experience to learn about the emerging trends, investigate the latest innovations and connect with other industry professionals.
For $55, Spanish-speaking attendees will have access to the Wednesday & Thursday exhibits, Spanish sessions on Thursday morning and Technical Exhibit Tours on Thursday afternoon. The General Session will discuss the diversity and trends of Cabernet Sauvignon while the Winemaking Session will talk about the aromatic potential of white wines. The Grapegrowing Session will focus on the impact of irrigation and light on fruit composition as well as provide practical information about adjusting vineyard growing practices.
As a reminder, the new event parking is located at the WX Parking Lot on W Street & 8th St. in Sacramento. This FREE parking location also includes a shuttle service on Wednesday, January 24, and Thursday, January 25. Shuttles will run from the WX Parking Lot and the Sacramento Convention Center approximately every 20 minutes from 7:00 a.m. to 7:00 p.m. both days. Plan ahead and download the map.
There’s still time to maximize your marketing dollars and get business exposure to more than 14,000 industry professionals at the 2018 Unified Wine & Grape Symposium. Sponsorship opportunities are still available and are listed here. Deadline is December 15.
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