Innovative Synergy: Creativity and Technology for Wine Industry Excellence (Presented in Spanish and includes a tasting)

Registration for the Workshop in Spanish Only (all attendees): $55

Continental Breakfast will be provided at 8:30 am with the program to begin at 9:00 am.

Join us for an enlightening workshop designed to push the grape growing and winemaking boundaries. This session underscores the critical importance of collaboration across grape growing, winemaking, and marketing to drive industry success. We’ll explore practical examples of the latest in regenerative agriculture, delve into dynamic marketing strategies to boost sales and growth, and unveil cutting-edge winemaking techniques that cater to emerging wine style trends. The workshop will culminate in a curated tasting of Mexican Baja California wines; winemakers will share the region’s remarkable journey and success. Don’t miss this opportunity to network, learn, and taste! Transform your approach with insights that blend creativity and technology to optimize resources and elevate the wine industry.

At the end of the workshop, we invite you to visit the Exhibit Halls.

Moderator:
Eva Bertran, Eva Bertran Consulting, California

Speaker- State of the Industry Recap:
Gaspar Roby, Terlato Wine Group, California

Panel #1

• Cristina Lazcano, University of California, Davis
• Rodrigo Maturana, Bonterra Organic Estates, California
• Matías Kúsulas, Gård Vintners/Lawrence Vineyards, Washington

Session Tasting- Panel #2

• Óscar Gaona, Monte Xanic, Mexico
• Manuel Negrete, Retired Footballer, Mexico
• Lulú Martinez Ojeda, Bruma, Mexico