Crafting a Positive Narrative: Promoting Wine in the Face of Challenges

This session will explore strategies for effectively communicating the positive aspects of wine amidst the rising tide of the anti-alcohol movement. The discussion will cover marketing campaigns that successfully promote wine, highlighting both the legal boundaries and creative approaches available to producers and the industry. This diverse panel will offer practical insights into navigating the complex landscape of alcohol regulation, while still celebrating the cultural and social benefits that wine offers.

Join this session to learn how to enhance the narrative around wine and ensure you are part of the conversation for a vibrant future for the industry.