Getting off the Hamster Wheel: Whole Farm Profitability

January 28, 2025
9:30 am - 11:00 am

Getting off the Hamster Wheel: Whole Farm Profitability

Grapegrowing Breakout Session

It’s no secret that many of America’s farmers feel stuck on a hamster wheel. Generational farming is a national treasure, although at the same time it can become a burden if younger generations are not allowed to adapt with modern times using creativity. How can we reinvigorate the family farm, so it is fun, thriving, exciting and profitable for the long run? Gain new ideas for creating whole farm income from real world examples in this workshop-style session with roundtable discussions.

Moderator:
Stephanie Bolton, Lodi Winegrape Commission, California

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