Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise)

Thriving within the 3-tier system requires an understanding of the goals and needs of suppliers, distributors, and retailers (both on and off premise). This panel will explore the strategies that drive successful partnerships across the supply chain, featuring insights and real-world examples from accomplished professionals in each tier.

Topics include:
• Creating a market-entry strategy.
• Identifying and securing the right distribution-partner.
• How to measure and evaluate performance.
• Understanding trade buyer needs and how to meet them effectively.
• How to stand out in a crowded market.
• Predicting and navigating head and tailwinds across all tiers with adaptive strategies.

Join industry leaders in an engaging session that includes interactive tools and real-life case studies to equip you with the knowledge and strategies needed to thrive in today’s 3-tier system.