Strength in Numbers: How Wineries Can Leverage Regional Associations to Handle Challenges and Drive Growth

As the saying goes, “A rising tide lifts all boats.” This is not only true of the wine industry itself, but for individual wineries within an AVA. Most wine today regions have at least one regional association–whether tied to vintners and winegrowers, tourism, or the community–whose sole purpose is to support its members through marketing, public relations, education, and other resources aimed at promoting the region in a cohesive way.

This session will explore the various ways wineries can take advantage of the resources available to them through these regional associations. Specifically, our panelists will discuss:

• How and why these associations are formed and funded, and the different functions of winegrower’s associations, DMOs, vintner’s associations, chambers of commerce, and other regional bodies.
• How you can get involved and what you can gain from working closely with them
• Best practices and actionable case studies focused on leveraging your community for individual and regional growth and visibility