Back to Basics: A 75-Minute Communications Bootcamp
January 24, 2023
2:00 pm - 3:15 pm
Back to Basics: A 75-Minute Communications Bootcamp
Do you ever feel as though you are throwing lots of stuff at the wall and just seeing what sticks when it comes to PR and marketing? Do you sometimes hear media buzzwords and wonder how to keep up in a world of constantly changing communications tactics? You are not alone! Even seasoned pros need to get back to the basics from time to time.
In this session, we will break down the major types of communications, from paid, to owned, to earned media, and explore how these mediums can be used to tell the story of you, your wines, your winery, your grapes, or your brand. We will define key pillars of public relations, social media, and influencer marketing and learn from top pros who are effectively leveraging these marketing tools for their businesses.
We will explore topics like:
How and when to use wine influencers and how to ensure you are getting proper ROI when partnering with them.
What is PR and what does a smart public relations program look like.
How to build your social media strategy.
What are the rules and regulations surrounding the promotion of wine through media.
How to realistically track ROI on communications programs.
We will leverage case studies from a team of professionals in PR, marketing, social media, and influencer relations, to uncover best practices when it comes to creating powerful and effective PR and marketing programs that not only drive awareness, but sales.
*Session receives 1 CEU: Professional Development – Leadership Skills, Meeting Facilitation
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Speakers
Devin Parr
Organization:
Devin Parr & Associates, California
Devin Parr is a leading personality in the wine industry. She is the Founder and Managing Partner of Devin Parr & Associates, a PR, marketing, and content agency in the beverage, travel and tourism space. She holds her Wine and Spirit Education Trust (WSET) Diploma as well as a certification in wine expertise from the Apicius International School of Hospitality in Florence, Italy, and a B.A. in political science and economics from UC San Diego. In 2017, she was named one of Wine Enthusiast Magazine’s Top 40 Under 40 Tastemakers.
A passionate storyteller, Devin regularly contributes to wine and lifestyle publications, including VinePair, WineCountry.com, NapaValley.com, Sonoma.com, and The Gourmet Insider, and her own blog on DevinParr.com, where she covers the business of wine. She is the co-founder and editor-in-chief of The Vintner Project, and co-founder of online wine community Grapeloop. When she’s not traveling the world in search of memorable wines, she moonlights as an aspiring ninja, pursuing her black belt in Shorin Ryu karate.
Devin is based in Temecula, California with her husband, two sons, and two bossy Shih Tzus. Follow her wine, parenting, and martial arts adventures at @thesocalwinegal.
Noël Burgess
Title:
Wine Writer, California
Noël Burgess is an East Coaster living in Northern California wine country. His goal is to promote diversity and inclusion in wine, food, and travel with a focus on the places, the product, and most importantly, the people! Follow him on Instagram @mrnoelburgess and at noelburgess.com
Juliana Colangelo
Organization:
Colangelo & Partners, California
Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development.
During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente Wine Estates, Charles Krug Winery, Foley Family Wines and more.
Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category.
Ed Feuchuk
Organization:
Tank Garage Winery, California
Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands.
As the General Manager for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in the San Francisco Chronicle, the New York Times, Wine Spectator, and Playboy.
Rebecca Hopkins
Organization:
Hopkins Wine PR, California
Founder, Hopkins Wine PR
Rebecca Hopkins is an experienced wine communications strategist, speaker, moderator, host and writer. Raised in South Australia, and a graduate of wine business from the University of Adelaide, Rebecca spent 15 years in the Australian wine industry in sales, marketing, distribution and communication roles before relocating to San Francisco with Constellation Brands as the Vice President Public Relations and National Events in 2007.
Five years later, she joined national fine wine importer, Folio Fine Wine Partners, leading the US market communications strategy and programming for the 20+ family-owned producers prior to striking out on her own in 2022.
Today Rebecca represents small, luxury global wine producers in developing and sharing their unique brand stories. Rebecca has moderated and presented speaker panels in the US, Italy and Australia, and her work has been published in Wine Business Monthly (US), SevenFiftyDaily, Meininger’s Wine Business International magazine and Wine Business Monthly (AU). With a three-decade career in the wine business spanning Australia and the U.S., Rebecca founded and launched A Balanced Glass in March 2018 with a mission to provide education and resources to wine industry colleagues to help maintain health and wellbeing while working in the beverage alcohol industry.