Improving Your Negotiation Skills

Negotiating is an important tool in your wine industry tool box. Whether you’re selling grapes, buying barrels, or trading wine, there is much value in understanding the strategies and aspects of negotiation. Negotiation know-how will create better results, particularly in challenging economic times when margins are squeezed to their extreme. This session will explore the art of negotiation and review some relevant strategies to make you as effective as possible.

Moderator:
Jeff Bitter, Allied Grape Growers, California

Speakers:
Cynthia Cory, California Farm Bureau Federation
Jim Schmidtke, California State University, Fresno
Steve Zovickian, Bingham McCutchin, LLP, California