Free to $5,000: Promoting Your Brand on a Limited Budget

Join our panel of seasoned wine professionals as they share tips and proven strategies of how to gain exposure and increase wine sales on a limited budget. Learn how to promote your brand through co-marketing opportunities with local chambers, businesses, and professional groups. Discover how to involve distributors and brokers in your promotional efforts, get retailers and restaurants to back your brand, and how to maximize your returns with regional wine marketing associations. Explore ways to make money on donations, increase and maintain wine club memberships, and motivate your staff to sell more wine.

Moderator:
Veronica Barclay, Barclay & Company, California

Speakers:
Loretta Byrne, Tulip Hill Winery, California
Skip Granger, Starry Night Winery, California
Linda Jones, Michigan Grape and Wine Industry Council
Lisa Mattson, Jordan Vineyard & Winery, California