Factoring Global Supply and Demand into the Business Plan

Globalization came slowly to the wine business but the bigger companies now fully internationalized, sourcing wines from around the world and selling wines into all major market. This globalization is changing the playing field, especially in combination with the worldwide financial crisis. These factors have changed the landscape for the industry’s access to capital, investment opportunities and valuations. What do wineries and growers of all sizes need to do to factor the effects of continued globalization into their business plans? What are the threats? What are the opportunities?

Moderator:
Heidi Scheid, Scheid Vineyards, California

Speakers:
Mike Fisher, Global Wine Partners LLC, California
Jon Moramarco, BW 166 LLC, California
Stephen Rannekleiv, Rabobank, New York
Bill Turrentine, Turrentine Brokerage, California