Communications Strategies for Interacting with Public Policy Decision Makers

The wine community focuses much of its attention on media and public relations for marketing purposes. However, effective communications with policy makers are vital as decisions that impact your business are regularly made at the local, state and federal levels. Building relationships, understanding the key issues and participating in the public process are important to your business success. This session will explore tools and experiences that can help vineyard and winery businesses make their voices heard in the cacophony of public debate.

Moderator:
Stacie Jacob, Paso Robles Wine Country Alliance, California

Speakers:
Margaret Duckhorn, Duckhorn Wine Company, California
Jack Gualco, The Gualco Group, Inc., California
Bill Nelson, Wine America, Washington, D.C.
John Segale, Precision Public Relations, California